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— SERVICE — 01

Fixing "lost" and "buried" at the structural level

URL discipline, navigation, internal linking — we design a skeleton where information can be found, followed and connected, legible to machines and people alike.

PROBLEMS

Does any of this sound familiar?

  • Users tell you they keep getting lost as the site grows
  • Every renewal breaks the structure worse than before
  • URLs are inconsistent and even the admin can't say what lives where
  • Pages that matter for SEO are buried and unreachable from search

APPROACH

Our approach

We start by breaking down "content types," then define URL guidelines, navigation conventions and an internal-linking policy as documentation. Without a spec, structure keeps breaking no matter what gets renewed — so we start by producing a spec you can actually hand off.

What we leave behind as deliverables

  • IA specification / sitemap (full page structure)
  • URL naming guidelines
  • Content model definition (types, required fields)
  • Navigation conventions and internal-linking policy

What we verify

  • Crawlability audit (Screaming Frog etc.)
  • Internal link consistency check
  • User testing on key flows (optional)

— Next step

Start with a conversation.

Even if you're not sure where to start, we begin with a hearing.
Sorting out "what's actually the problem right now" is always the first step.

  • 01 We review your site's current state and sort out the problems in an initial hearing (60 min). Free of charge.
  • 02 Chiyoda-ku, Tokyo · online available
  • 03 TEL +81-3-3265-1067 · Weekdays 10:00–17:00 JST

Initial hearing free · online available