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— OFFERINGS / OPTIMIZE / Social Media

Controversy Detection

We detect a rise in negative mentions of your company, brand or products and notify you before it spreads — including building the initial response procedure.

— Use cases

When this fits

Typical situations this service is suited to. If any of these apply, feel free to reach out first.

  • 01

    You want a system that catches early signs of a controversy

  • 02

    You want to catch misinformation spreading in its early stage

  • 03

    You want detection tied into your crisis-management procedure

— Process

Standard process

We adjust to individual circumstances, but this four-step sequence is the standard flow.

  1. STEP 01

    Define keywords and channels to detect on

  2. STEP 02

    Set up detection infrastructure and notification flow

  3. STEP 03

    Build initial-response (escalation) procedures

  4. STEP 04

    Regular review and refinement

— Related services

Other services in Social Media

Other services we provide in this same area. These can be combined as needed.

Account Setup

We set up official accounts on X, Instagram, YouTube, LinkedIn, TikTok and others on your behalf, including verification, permissions and integrations.

Concept Design

We define each channel's role, audience, tone and KPIs — an axis so posting decisions stop being made from scratch every time.

Operations Manual

We put posting flow, approval routing, crisis response and prohibited expressions into an operations manual, so quality holds up even as staff change.

Posting Operations

Following your concept and manual, we handle drafting posts, editing images, publishing and first-line comment response.

Competitor Research

We track competitor brands' social operations — posting frequency, content, engagement — over time and report the gaps and what to learn from them.

See the Social Media overview

— Next step

Talk to us about Controversy Detection.

For inquiries or requests about Controversy Detection, download our resources or reach out via the contact form. We'll follow up as needed.

  • 01 Area: Social Media
  • 02 Category: Optimize
  • 03 Initial hearing is free, online available
Download resources Get in touch

TEL +81-3-3265-1067 / Weekdays 10:00–17:00 JST