— OFFERINGS / OPTIMIZE / AI Structure Optimization
Restructuring an Existing Site
We redesign an existing site's information architecture, URLs, headings and structured data into a form both search and generative AI can interpret.
— Use cases
When this fits
Typical situations this service is suited to. If any of these apply, feel free to reach out first.
- 01
Your site has grown by accretion and its information skeleton has broken down
- 02
You want to be cited by generative AI, but currently you're not showing up
- 03
Your URL, heading and tagging design is dated, and measurement isn't consistent either
— Process
Standard process
We adjust to individual circumstances, but this four-step sequence is the standard flow.
- STEP 01
Assess the current state (information architecture, structured data, citation status)
- STEP 02
Draft an information design and change plan
- STEP 03
Implement the structural changes in stages
- STEP 04
Measure and monitor generative-AI mentions
— Related services
Other services in AI Structure Optimization
Other services we provide in this same area. These can be combined as needed.
— Next step
Talk to us about Restructuring an Existing Site.
For inquiries or requests about Restructuring an Existing Site, download our resources or reach out via the contact form. We'll follow up as needed.
- 01 Area: AI Structure Optimization
- 02 Category: Optimize
- 03 Initial hearing is free, online available